Armani Jeans

Giorgio Armani was born in Piacenza, Emilia-Romagna, Italy. He originally trained in Medicine, then gave it up to pursue photography, before being called up for national service in 1957. He then worked in a department store, La Rinascente, as a window dresser. From 1961 to 1970, Armani worked as a designer in well-known fashion house Nino Cerruti, after which he left to pursue freelance work. In 1974, with his partner Sergio Galeotti, he established Giorgio Armani S.p.A. with a menswear label, introducing a womenswear line in 1975. His sister Rosanna Armani joined him in the company; Galeotti died in 1985. Giorgio Armani is also known as being a fan of Inter Milan. In fact, according to reports, in 2006 there was a possibility that he would be new Inter's president. He is, however, president of the Milan basketball team. He is known today for his clean, tailored lines. He achieved his international breakthrough by tailoring for numerous Hollywood names and especially for Richard Gere in the title role of American Gigolo in 1980. Armani was also noted for building a mansion on the Caribbean island of Antigua, and being among the first designers to ban models with a body mass index (BMI) under 18 (the minimum healthy BMI), after model Ana Carolina Reston starved herself to death due to anorexia nervosa. In January 2007 Armani has become the first designer to broadcast an haute couture fashion show live on the Internet. The haute couture Armani Prive spring/summer 2007 fashion show was broadcast via Microsoft Corporation’s MSN and a Cingular cellular phones.