Juicy Couture

Juicy Couture is a contemporary line of casual apparel based in Pacoima, California, founded by Gela Nash-Taylor and Pamela Skaist-Levy. Juicy is known for their terry, velour, cashmere, and fleece tracksuits, which have been made famous by the many celebrities who wear them (Cameron Diaz, Paris Hilton, Madonna, Nicole Richie, Melissa Stevens, Rachel Bilson, Rebecca Michelle, etc). The line is sold in upscale department stores and specialty stores, such as Saks Fifth Avenue, Bergdorf Goodman, Nordstrom, Bloomingdales, Neiman Marcus, Parisian, and Von Maur.

Slogans often adorn Juicy apparel, such as "Wake up and smell the Couture", " Go Couture Yourself", and "Dude, Where's my Couture?". The signature Juicy Crest, as well as the phrases "Love, P&G" (or "Love G&P") are stitched on the inside tag of each item of Juicy apparel. The order of the initials changed in early 2006 after a lawsuit by the Procter & Gamble corporation.