Prada

Prada, S.p.A. is an Italian fashion company (also known as a "label" or "house") with retail outlets worldwide.

The company, originally known in Italy as ("Prada Brothers"), was founded in 1913 by Mario Prada in Milan. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into couture. an overall more bohemian style. In its advertising campaigns, waif-like models in "home photo" poses further the look. Miu Miu clothing is often simple, and evokes a continual image of high-end vintage items. It was followed by the Prada Sport 'Linea Rossa' Prada won a Council of Fashion Designers of America International Award for accessories in 1993 and currently Prada is considered one of the most influential clothes designers in the fashion industry. American Vogue editor Anna Wintour is a fan of Prada. Among the fashion elite, Prada represents the pinnacle of intellectual, high-concept fashion whereas Gucci or Louis Vuitton are seen as more commercial-oriented organizations

Prada currently has 14 locations in the U.S., 6 in New York, as well as boutiques in Bal Harbour, Beverly Hills, San Francisco, Chicago, Honolulu, Waikiki, and Las Vegas. A boutique in the Mandarin Oriental hotel in Boston is planned to open soon.

Prada has three flagship "epicenter" stores as well that are much larger and carry more merchandise than regular boutiques. These are located in New York, Beverly Hills, and Tokyo.